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Answer engine optimisation for small businesses in Switzerland: prepare your website for AI assistants

When a customer asks ChatGPT, Gemini or Google’s AI answers for a business like yours, the answer can name only a few businesses. I prepare your website for AI assistants, for a fixed price and with a free draft first.

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Google Search Console, performance report for the website taf180.com
Reference: TAF180 (in German) · Google Search Console, 25 June to 27 August 2026
In short

Answer engine optimisation (AEO), also called generative engine optimisation (GEO) or AI visibility, means preparing your website so that ChatGPT, Perplexity, Gemini and Google’s AI answers can find, understand and name your business. Noah Frank in Zurich offers AEO to small businesses in Switzerland: SEO and AEO together cost CHF 1,800 fixed, the work is online 14 days after you sign the contract, and you pay once it is live. Nobody can guarantee that an AI names you.

  • SEO and AEOCHF 1,800fixed price
  • With websiteCHF 3,000both together
  • Draft3 daysfree of charge, no obligation
  • Online14 daysfrom signing the contract, you pay once it is online

What is answer engine optimisation (AEO)?

Answer engine optimisation (AEO, also spelt optimization) means writing and structuring your website so clearly that an AI assistant can take an accurate answer from it, with your business named. Other terms are generative engine optimisation (GEO), AI search optimisation and AI visibility. GEO comes from a 2023 research paper,1 and none of these terms has one agreed definition.2

AEO does not replace SEO: Google says its AI features use the same index and ranking systems as normal search.3 I offer both in one package; price and process are further down.

Why does AEO matter for a small business in Switzerland?

Some of your customers now ask an AI assistant as well as searching Google, and such answers can name only a few businesses.

13%
of 1,660 people in a Swiss survey start their search for a small or medium-sized business directly with an AI tool such as ChatGPT or Copilot (2025 survey, source in German).4
March 2025
Google’s AI Overviews start in Switzerland.5
Oct 2025
Google’s AI Mode starts in Germany, Austria and Switzerland.6

Assistants can only quote what they can read. If your customers ask in English, a page in English gives them something to quote, and Google lists English among the languages for AI Overviews in Switzerland.5 Websites in several languages cost the same fixed price, see below.

AEO is most relevant where customers ask questions before they get in touch, for example at practices, accountants and tradespeople.

How do I get my business found in ChatGPT?

You do not register with ChatGPT; you make sure it can read your website, understand what you do and find the same facts elsewhere. ChatGPT searches the web depending on the question,7 and according to OpenAI a site that blocks the crawler OAI-SearchBot does not appear in its search answers.8 For Google’s AI answers, a page must be indexed and allowed to show a snippet, with no further technical requirements.9 That is the entry ticket, not a guarantee: even a page that follows Google’s Search Essentials is not guaranteed to be crawled, indexed or shown.10 Steps: step-by-step guide to being found in ChatGPT (in German).

If ChatGPT already gets facts about your business wrong, correct the sources it can read first: your website, your Google Business Profile and directories such as local.ch. See what to do when ChatGPT gets facts wrong (in German).

What does AEO involve, and what can you do yourself?

Good AEO work covers six points: you can do steps 1, 5 and 6 yourself, step 2 if you can edit your website’s texts, and steps 3 and 4 need access to the website’s code and hosting.

  1. Test where you standAsk the questions your customers would ask, in every language they use, several times in ChatGPT, Perplexity and Gemini, because answers vary.11
  2. Short answersEach important page opens with two or three sentences on who, what, where and how much, and answers common customer questions.
  3. Structured dataCode that visitors do not see (Schema.org) tells machines what your business, services and prices are; Google says no special AI markup is needed.9 Structured data guide (in German)
  4. Crawler accessMake sure robots.txt, hosting and firewall do not block the crawlers (automatic readers) of AI providers. AI crawlers in robots.txt (in German)
  5. Consistent business detailsName, address, phone and services read the same on your website, Google, Bing, local.ch and search.ch.
  6. MeasureGoogle’s Search Console has a report on its generative AI features,12 which, according to Search Engine Journal, has been available worldwide since 31 August 2026.13 Bing Webmaster Tools added an AI performance report (public preview) in February 2026.14 Repeat your test monthly.
Test question

“Which accountant for small businesses in Zurich works in English, and what do they charge?”

Ask it three times, on different days, in English and in German, and note who is named and which sources it shows. The free AEO check (in German) runs in your browser and sends no data.

What happened at TAF180 after a new website, SEO and AEO?

At TAF180, a practice for psychotherapy, occupational therapy and coaching in Zurich and Berlin, impressions in Google’s AI answers12 rose from 2 to 89 per week between 25 June and 27 August 2026, after I built a new website and carried out SEO and AEO.

2 → 89
Impressions in Google’s AI answers per week
+113%
New client registrations per week (2.16 to 4.6), the practice’s own count

Source: Google Search Console, taf180.com, 25 June to 27 August 2026; registrations: the practice’s own count to 16 September 2026.

«Früher kamen über Google kaum Anfragen. Heute melden sich jede Woche mehr als doppelt so viele neue Klientinnen und Klienten bei uns.»

Translation: “In the past, hardly any enquiries came in through Google. Today, more than twice as many new clients get in touch with us every week.”
Prof. Dr. Thomas Alexander Frank, Inhaber und Geschäftsführer (owner and managing director), TAF180

My published references come from the practice sector, and this is a single case, not a promise: the figures do not show which measure contributed how much. TAF180 case study (in German)

How much does AEO cost in Switzerland, and how does it work?

With me, SEO and AEO together cost a fixed CHF 1,800, and you pay only once everything is online.

  1. Free draft in three daysSend me the link to your website. For SEO and AEO alone, after three days you get a free short review of your existing website: a list of what I would improve for Google and AI answers. If you also want a new website, you get a link to your new home page, designed as it will look when it is live, plus the page plan (the list of pages). If you do not have a website yet, a short description of your business is enough, and the package is the website plus SEO and AEO for CHF 3,000.
  2. You decideNo sales call. Until the site is online you can step out and pay nothing.
  3. Online 14 days after signingThe 14 days count from the contract, not from the draft. Then you pay, with no deposit.
PackagePrice
SEO and AEO optimisationCHF 1,800
Website (redesign or new build) plus SEO and AEOCHF 3,000

The optional maintenance plan costs CHF 60 per month (hosting, backups, updates and text changes up to 1 hour per month, cancel any time). It is not ongoing SEO support. Shops, Google Ads and social media are not part of the fixed-price packages. Prices are final, as I am not VAT registered. I work by email and video call, in English or German. A website can have one language or several, for example German, English, French or Italian, at the same fixed price; details are agreed individually. What the fixed price covers is described under SEO in Zurich for small businesses: what is included. More on pricing.

How do you choose an AEO provider?

Choose someone who tells you in advance what will change, what it costs and how you can check the result. Ask every provider, me included:

  • Do you guarantee that ChatGPT names my business? (The honest answer is no.)
  • What exactly will you change, and on which pages?
  • Can I see the numbers myself, for example in Google Search Console?
  • Do domain, code and access belong to me? (With me: yes.)

Frequently asked questions

Is AEO the same as GEO or SEO?

AEO and GEO mostly mean the same thing: preparing your website so that AI assistants can find, understand and name your business. SEO is about being ranked in Google’s list of results. AEO builds on SEO rather than replacing it, and Noah Frank in Zurich offers the two together in one package, see SEO in Zurich for small businesses. The terms are compared in a guide to AEO, GEO and LLMO (in German).

Will ChatGPT name my business to English-speaking customers if my website is only in German?

It may, but nobody can promise a mention. An assistant can only quote what it can read, so a page in your customer’s own language gives it something to quote. Ask your test questions in each language your customers use; if the English answers name competitors but not you, an English page may be missing. A website can have one language or several at the same fixed price, with details agreed individually.

Can anyone guarantee that ChatGPT will recommend my business?

No. The AI systems decide for themselves and their answers change: in an analysis by SparkToro and Gumshoe.ai with almost 3,000 runs (not peer-reviewed), ChatGPT and Google’s AI Overviews returned the same list of brands for the same question in fewer than 1 in 100 repeated runs. Even a page that follows Google’s Search Essentials is not guaranteed to be crawled, indexed or shown. What you can improve are the conditions: your business is easy to find, clearly described and described the same way elsewhere.

How much does AI search optimisation cost in Switzerland?

Noah Frank in Zurich charges a fixed CHF 1,800 for SEO and AEO together, or CHF 3,000 together with a new website or redesign. Prices differ between providers, so compare what is included and when you pay: with Noah Frank you get a free draft first and pay only once the site is online. All prices are final because he is not VAT registered; details are on the pricing page.

How long does it take until AI assistants name my business?

That cannot be predicted reliably. With Noah Frank the work is online 14 days after you sign the contract, but how quickly Google, Bing and the AI services react is up to them. Run your test questions once a month and compare the results; Google Search Console and Bing Webmaster Tools also report figures for their own AI features. A guide to measuring AI visibility (in German) shows how.

Do I need a new website, llms.txt or special markup for AI search?

Not necessarily. According to Google’s documentation, no special markup and no AI text file such as llms.txt is required for its AI features. An existing website can often be improved with short answers, structured data and consistent business details, provided the pages can be edited. A new website or redesign together with SEO and AEO costs CHF 3,000; see web design in Zurich. More on the file: llms.txt: what it does and how to create it (in German).

Sources

  1. Aggarwal et al., GEO: Generative Engine Optimization, arXiv:2311.09735, 2023 (KDD 2024). Introduces the term GEO.
  2. Wikipedia, Generative engine optimization, retrieved October 2026. Lists AEO, LLMO and “AI SEO” as further names and describes their use as inconsistent.
  3. Google Search Central, Optimizing your website for generative AI features on Google Search, first published 15 May 2026, retrieved October 2026. Applies to Google Search and its AI features.
  4. localsearch and Lucerne University of Applied Sciences and Arts (HSLU), KMU Digital Pulse 2025. Online survey of 1,660 people, 23 June to 2 July 2025. Summary in German: Netzwoche, 17 December 2025.
  5. Google Blog Germany, Übersicht mit KI startet in Deutschland und weiteren Ländern (in German), 26 March 2025. Switzerland is listed with German, French, Italian and English.
  6. Google Blog Germany, Der KI-Modus startet in Deutschland, Österreich und der Schweiz (in German), 8 October 2025.
  7. OpenAI Help Center, ChatGPT search, retrieved October 2026.
  8. OpenAI, Overview of OpenAI Crawlers (GPTBot, OAI-SearchBot, ChatGPT-User), retrieved October 2026.
  9. Google Search Central, AI features and your website, retrieved October 2026.
  10. Google Search Central, Google Search Essentials, retrieved October 2026. States that meeting the requirements and best practices does not mean Google will crawl, index or serve a page.
  11. Search Engine Journal, AI Recommendations Change With Nearly Every Query: SparkToro. Report on a study by SparkToro and Gumshoe.ai (12 questions, almost 3,000 runs in ChatGPT, Claude and Google’s AI), not peer-reviewed. Gumshoe.ai sells AI tracking tools.
  12. Google Search Central Blog, Introducing Search Generative AI performance reports in Search Console, 3 June 2026.
  13. Search Engine Journal, Google Search Console AI Reports Rolled Out Worldwide, September 2026. Reports availability to all websites worldwide from 31 August 2026; also reported by Search Engine Roundtable.
  14. Bing Webmaster Blog, Introducing AI Performance in Bing Webmaster Tools Public Preview, 10 February 2026.

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Up to 15 pages with texts. Fixed price CHF 1,800, you pay once the site is online.

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Contact

Send me the link to your website.

No website yet? Then write me a few lines about what your business does and who it is for.

noah@noahfrank.ch

Noah Frank, Zurich.
Your email goes straight to me.

  1. Your free draft in three days.

    You get a link to your new homepage and the page plan. If you only want SEO and AEO, I review your existing website instead and send you a list of what I would improve. Free of charge and without obligation.

  2. You decide.

    If it fits, we get started. Fixed price, no sales call.

  3. Online in 14 days.

    The 14 days count from signing the contract. You pay when the site is online. Until then you can walk away at any time.