SEO in Zurich for small businesses, at a one-off fixed price

What does SEO for a small business in Zurich include?

SEO for a small business typically means six jobs, from finding the search terms your customers use to measuring the result.

1. Search termsA service plus a place, such as “accountant Zurich Oerlikon”. Google Search Console (Google’s free tool for site owners) shows what your site appears for today.
2. Technical basicsLoading speed, mobile view, indexing (does Google include all your pages?), page titles and descriptions.
3. One page per serviceWhat it costs, how it works and who it is for.
4. Structured dataCode that visitors do not see (Schema.org) and that tells search engines your business name, location and services.
5. Google Business ProfileCategory, services and opening hours should be correct. Optimise your Google Business Profile (in German) shows how.
6. MeasuringSearch Console shows how often your pages appear and are clicked.

I do SEO together with AEO (answer engine optimisation, which some providers call GEO). Google says the foundations of SEO also underpin visibility in its AI features.¹ More in AEO for small businesses. This is a one-off project, not an ongoing SEO subscription.

Keeping your Google Business Profile details and reviews up to date stays with you. Later changes to the website are made by me (text changes up to one hour per month in the optional maintenance plan) or by a professional of your choice, because the code and access are yours.

How much does SEO cost in Zurich, and what is included?

With me, Noah Frank in Zurich, SEO and AEO together cost CHF 1,800 once, as a fixed price with no deposit; you pay when the work is online. I am not VAT registered, so prices are final.

For comparison, a price comparison of Swiss web agencies puts hourly rates at CHF 120 to 250, for the web industry in general rather than SEO alone.⁶ At those rates, CHF 1,800 pays for roughly 7 to 15 agency hours. What does SEO cost in Switzerland? (in German) explains the common models.

SEO consultant, freelancer or agency: who should a small business hire?

For a clearly defined project on an existing website, a single specialist is often enough; an agency can fit better for a lot of ongoing work. Job titles overlap, so ask what you are buying: a consultant mainly advises and leaves the work to you, while a freelancer or an agency usually also carries it out. In my package I carry out the changes myself.

Google calls hiring an SEO a big decision that can improve your site but can also damage it and your reputation.² SEO agency or freelancer? (in German) compares the options. If your site is out of date or does not exist yet, a new website comes first: see web design in Zurich.

SEO is worth considering if your website brings few enquiries, you are not on page 1 for your service and place, or you do not know how many people find you through Google. Google says a small local business can probably do much of the work itself.² Setting up Search Console, filling in your Google Business Profile and asking for reviews work with a guide such as Doing SEO yourself: 12 steps (in German). Technical SEO, structured data and AI answers take more time.

What should you ask any SEO provider before you sign?

Ask what will be changed, what it costs in total, when you pay, who owns the access, whether you can leave and what results to expect. Google suggests asking about results and timeframe too.² Here is how I answer:

What results are realistic, and how long does it take?

The work is online 14 days after you sign, but results in Google take longer and cannot be tied to a date. Google says some changes take effect within hours and others take several months, and suggests waiting a few weeks before judging the effect.⁵ Realistic targets for a small business are searches that combine a service and a place, not general terms such as “SEO”.

My published references come from the practice sector. TAF180, a practice for psychotherapy, occupational therapy and coaching in Zurich and Berlin, received a new website and SEO/AEO together, so the figures cannot be credited to SEO alone. They come from Google Search Console and the practice’s own count:

This is a single case, not a promise. Case study TAF180 with all weekly figures (in German)

How does local SEO work in Zurich?

Local SEO helps your business appear for searches that include a place, such as “accountant Zurich Oerlikon”, in Google Maps and in the normal results, but nobody can guarantee it. Google says local results rest mainly on relevance, distance and prominence, and prominence includes links, directories, reviews and your website’s position in normal search.³

(Muster Treuhand is an invented example.) It also helps when your name, address and phone number read the same on your website, your Google Business Profile and in Swiss directories: local.ch, search.ch and other Swiss directories (in German).

Can SEO work for a website in several languages?

Yes: people search in their own language, so each language version needs its own search terms, not just a translation of the same keywords. A newcomer to Zurich may search for “accountant Oerlikon”, a local customer for “Treuhand Oerlikon”.

A website can be in one language or in several, for example German, English, French or Italian, at the same fixed price; the languages and all details are agreed individually. How language versions are set up is explained on web design in Zurich.

How does the process work, even if you are outside Zurich?

It works by email and video call, wherever your business is based.

1. Free draft in three daysSend me the link to your website. After three days you receive a free, no-obligation short review of your existing website: a list of what I would improve for Google and AI answers.
2. You decideFixed price, no sales call.
3. Online 14 days after you signThe 14 days count from the contract, not from the draft. You pay when the work is online; until then you can withdraw and pay nothing. It helps if you have access to your website and Google Search Console.

My focus is Zurich and Switzerland; companies in Germany and Austria are possible too. For the free draft, email noah@noahfrank.ch. You can read more about Noah Frank and see all fixed prices on the pricing page.

This page is also available in German.